I don't know why 'Business development manager' is even a term for what it is. They should rather name it as telecalling position or something. I mean I see BDM as a person who develops a business with ideas, strategies, management, hacks to get things done with as less resources and as much output.
But reality out there limits it to making cold calls and selling products/services like one is selling for just money rather than offering something useful for the other person.
I won't ever see myself going around asking people to buy me for anything. I would rather be so awesome that people come for the qualities and unique abilities that I and only I contain. Likewise should be the case with any firm I belong to or am connected to.
I feel sad when a company calls for business development expertise and then diminishes its own stature along with insulting my abilities by including this cold calling.
Now I am not against it. I am sure it has skills involved and needs huge patience along with art to call someone randomly and convince them enough to make them buy or believe your words. Plus, how will a firm make its place out there in the begining or grow as a firm. But I can't connect with it. Nor I can find the name of the position suitable for the work involved.
So what could be the solution for a firm seeking growth beyond 'word of mouth'?
Guess digital marketing offers huge scope for it. True, its a but difficult for a new firm. And then the world is so apprehensive about giving a chance to fresh companies or even freshers. Nonetheless, it's also an age of start ups.
And yes, I believe... The dignified ones need not go out and impose 'I exist' to people in person or beg to be given a chance to. Their work speaks for itself.
And the work of a BDM I feel should begin from strategising part. The new ideas of growth, potential, collaborations with interested clients, development beyond the existing vision of firms.
No comments:
Post a Comment