The new profile

This is a new experience for me - this going to different companies, pitching for my company. Each time I go for a new meeting, I always get curious - both about the new client plus our own doings at rest. For I am new you see, for me , both sides are new parties. And after listening to those two sides, I feel I can take out a similarity. There the mind functions to build a platform, to align two goal sets and make it a larger brand. But amidst it all - I often wonder - It can't be just communication or Business knowledge. Why it requires so much of me.
Understanding a client's psychology, getting into their shoes - understanding their ideology, thinking from their side and coming up with a strategy. It feels like you are entering a video game at an unknown level. There you have to be quick with your plans and strategies - as if it's a war and you are managing an entire force.
You have to quickly estimate the client's requirement size. You have to analyse what best you can offer from your side. And innovation is a must for every client .For now it's a world of uniqueness, a world where every entity is a brand - a unique ride. There bubbling with so many ideas, you may feel all happy for finally a platform/ a fertile womb for your potent Embryo. Well, there is difference between said and done I tell you. So they may judge you upon your uniqueness, but expectation level never rises from traditional.
Now comes the most curious time. For the norm goes in a contradictory ride. Revolutionary ideas you may provide. But the client's experimental realm is also hand tied. So the established brands have narrowed their own dimensions. They have an image to carry - to try out random exceptions. Start ups though are free that way. Yet for them risk factor comes on it's way.
What I feel is that these are not necessarily barricades. It's like you have a small house and you can't buy another house or increase it's walls or change it's location all together., Yet with whatever the resources you have, you can still redo it's interior and give it a new aura - so unique that it's small size becomes it's selling point.
So I guess that's about it. In past 10 days of this new profile, that is what I have realised. Apart from some of the most amazing corporate experiences of my life.

Written by - Surbhi Rohera